Testimonial Marketing Communication

"Arend van der Weijden: Sr. Director Wireless, Audio & Voice BU at Dialog Semiconductor Plc (DLG.DE)"


Dialog Semiconductor’s Wireless, Audio & Voice business unit used to be part of SiTel Semiconductor. During that period, Saskia Goutziers from Akraw very quickly brought real focus to our global marketing communications activities. Our brochures, website and the coordination of our press releases were thoroughly investigated and improved. After SiTel’s acquisition by Dialog Semiconductor, as part of the overall Integration Team Saskia controlled and executed the full integration of the MarCom-department. She realized this integration in a very short time frame. Furthermore within Dialog Saskia was responsible for the marketing communication of the various alliances the company was represented in, like DECT Forum and ULE Alliance. Saskia is very deadline oriented and makes sure that excellent quality is always delivered at the right time.